Legality

Feel rest assured with our products.

There are misconceptions about cosmetic teeth whitening and if it is legal or not. We can assure you Naturawhite products are 100% legal.

We work closely with our legal partners to understand the industry, ensuring we follow UK guidelines. Naturawhite products are safe and covered by the European Council Directive on Cosmetic Products 2011/84 EU.

Previous Cases

Proud to be leading the way to a safe industry.

Only dentists are allowed to provide teeth whitening treatments, but offering a self-service teeth whitening product is in a completely different ballpark with a proven legal track record.

Following Naturawhite training and guidelines ensures the process is legal, as proven in cases of ambassadors Gemma Salter and Cheryl Dickson who were both cleared of breaching the Dentists Act 1984.

Legal Support Bundle

Provide the complete self-service experience.

Naturawhite has accrued almost 20 years of legal experience in the cosmetic teeth whitening industry, which means we can offer a legal service no other company offers.

Our Legal Support Bundle includes legal advice and consultation, legal representation, a Self-Service Customer Box and a Step by Step Instructional Video. Ensuring you adhere to the General Dentist Council (GDC) guidelines.

Appointments

Self-administered teeth whitening.

We operate completely in line with the law as we are offering a cosmetic product – not a dental procedure. Our BluForsa gels are peroxide-free and self administered by the customer.

Our training and guidelines state clearly that ambassadors should not be involved in the process. We do not touch customers’ mouths, we do not offer dental advice and we do not diagnose.