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2020 has been an unexpected year for many people. The coronavirus pandemic has led to huge changes across a number of industries and has meant increasing instability in the job market. Many people have taken the opportunity to make the most of the uncertainty and branch out on their own.
While some industries have continued to struggle, teeth whitening and cosmetic appointments seem to have increased since the pandemic. Many people have more disposable income and time to take care of themselves, meaning they can attend appointments more regularly.
There are always risks involved with starting your own business, whether it is during a pandemic or not; however, you can alleviate some of the potential issues with enough planning and research. Here, we have compiled a list of some key things to keep in mind before starting your own teeth whitening business.
Is it a known brand?
When selling cosmetic products from your salon, you have to ensure that your customers are familiar with the brand they are buying. Customers are more inclined to buy products where they recognise the logo and are excited by the potential results.
Be careful when choosing a brand to start up with. The teeth whitening industry has expanded in recent years to the point where new and untested companies pop up constantly. Naturawhite has been selling products to satisfied customers since 2002, with countless proven results and consistently satisfied ambassadors.
Can I get insured?
Too many brands are selling their products without making sure that their ambassadors are covered. While no one expects any nasty surprises when selling products, it is always important to make sure that your business is covered in case of an accident or emergency.
When deciding which brand to choose, ask them about what insurance they offer. If they do not offer it, or if they have hesitations, do not enquire further. There are enough risks on the marketplace without taking any more.
Naturawhite offer full public liability and treatment risk indemnity under one simple insurance sum. We want to make sure that our customers have complete protection and peace of mind when setting up their business, and we find that being fully insured always helps.
Is it legal?
With the rise in teeth whitening companies in the marketplace, there has also been a rise in the sale of illegal products. Products with suspicious ingredients, or illegal amounts of peroxide, can leave business owners in hot water further down the line. You need to make sure that you fully trust the brand you choose as you may end up under enquiry by the General Dental Council if you opt into the wrong business.
Naturawhite has always operated under full UK and EU compliance. We strive to make sure that our products are the most effective, while also being safe and legal. We have managed to uphold our products and ambassadors in court, and even work with cosmetic legal partners to make sure that ambassadors are operating legally.
Can I afford it?
This question will have crossed the mind of anyone looking to venture into a new industry. In an ideal world, anyone who is looking to set up a business will have some savings to help them get started. If you are more of a risk-taker and have done the research, you might want to just jump right in.
Something to bear in mind when investing is the quality of the product: cheapest rarely means best. Spending a little more upfront can give you the advantage over competitors and will allow for a longer selling life. Cheaper kits will damage easier and cause more costs in repairs in the long run.
Naturawhite has deals in place to help those who might not be able to afford the full cost. We offer a deposit scheme from as little as a £500 upfront cost, with 0% finance over 12 months, to help you get started. You can easily be selling the product while paying it back in no time.
Will they support me?
Finally, you will want to check if the brand is there to support you in the long-term. This is crucial if you are starting out in a new industry. Many teeth whitening companies are only interested in making a quick buck and may disappear once you have bought from them.
Check reviews and make sure that the brand you are buying from actually offers ongoing help – whether that’s training, business support, legal help or marketing.
Naturawhite is with you throughout your journey. We have a team of expert trainers who can provide you with face-to-face training, we offer marketing materials and social media advice, and we have dedicated account managers on the end of the phone to answer any questions.
Make sure you have done your research and know you are partnering with a trusted brand.
Interested in joining Naturawhite? We have our top-selling Diamond package on offer just now from as little as a £500 starting fee at 0% finance.
Freephone 0800 048 7208 now for a consultation with one of our team.