There have been a number of misconceptions about teeth whitening in the media recently, as well as reports of beauticians being prosecuted for supposedly offering teeth whitening services illegally. We can assure you that our self-service teeth whitening process and products are 100% safe and covered by the European Council Directive on Cosmetic Products 2011/84 EU. We operate completely in line with the law as we are offering a cosmetic procedure – not a dental procedure.

Only dentists are allowed to give teeth whitening treatments, as these are classed as ‘dentistry’. Offering a self-service teeth whitening product is in a completely different ballpark and has a proven legal track record.

We DO NOT touch the customer’s mouth, teeth or gums; provide advice, recommendations or a diagnosis. Our training heavily emphasises this and we are proud to be leading the way forward, for a safe and legal cosmetic teeth whitening industry.

We use a non-peroxide gel in a pre-filled syringe; this is a safe, legal and an effective alternative to peroxide gels for the whitening of teeth.

The reason people have been prosecuted is that they did not abide by the legislation, and as a result, were charged with being prepared to practice dentistry. If a Naturawhite trained teeth whitener is offering our self-service teeth whitening process using our 100% safe whitening products then it is completely legal, as proven with our brand ambassadors Gemma Salter and Cheryl Dickson who were both cleared of breaching the Dentists Act 1984.

The bottom line… Operate within the law and in line with Naturawhite’s training and policies, then you’ll remain completely legal!

To find out more please call us on 0800 048 7208 or fill in the form on the right and one of our operators will be in touch.

If you would like to read more, check out our blog post here.

Frequently asked questions

The General Dental Council (GDC) is an organisation which regulates dental professionals in the United Kingdom. It keeps an up-to-date register of all qualified dentists and other dental care professionals. It was set up to maintain standards in UK dentistry, with the aims of protecting the general public from unqualified dental professionals.

The GDC believes that tooth whitening, regardless of the gel used, should be considered the act of dentistry and that it should, therefore, be restricted to dental professionals only. However, this position clearly contradicts the provisions of European Directive 2011/84/EU, which states that a dental background is only, required when gels of Hydrogen Peroxide are used between 0.1% and 6% H2O2 and not when they contain less than 0.1%.

As a result, they have launched a highly aggressive PR campaign in recent months, which is causing concern amongst consumers that teeth whitening should only be performed by qualified dentists.

There is some speculation the reason behind the campaign is because some dentists have been quick to realise the financial benefits gained from the growing popularity of un-regulated, non-surgical cosmetic treatments, as well as Botox, skin peels, dermal fillers and lip enhancements, which we are seeing being offered at entrepreneurial dental surgeries up and down the country.

Since 2002 Naturawhite have ONLY had 2 brand ambassadors accused of breaching the Dentists Act 1984, and both Gemma and Cheryl were cleared.

Teeth whitening products were confirmed as being cosmetics on 28th June 2001 by the House of Lords ruling in the case of Optident Limited and another V. the Secretary of State for Trade and Industry. This means that according to the teeth whitening law, this process falls under the EU Cosmetics Directive (implemented in the UK by the UK Cosmetic Products (Safety) Regulations 1996) and permits the use of products containing or releasing up to 0.1% peroxide.

In simple terms, the ruling means that dentists and non-dentists can both offer a self-service teeth whitening product with 0.1% or less Hydrogen Peroxide gel without breaking the law.

You must abide by the following legislations:

DO NOT touch the customer’s mouth, teeth or gums; provide advice, recommendations or diagnosis.

DO NOT provide aftercare advice; this includes advice on their diet and smoking habits. If a customer asks you a question, DO NOT ANSWER IT; refer them to either the step-by-step appointment card or the aftercare leaflet. If you are asked a question in relation to dentistry please ask the customer to contact their dentist.

DO NOT use greater than 0.1% hydrogen peroxide gels.

DO NOT make untrue claims or exaggerations online or in person, if you claim to be registered with the GDC or a dental professional in any way.

If you were to receive a letter from the GDC and you have operated within the law and in line with Naturawhite’s training and policies, then you have nothing to worry about as you are offering the self-service teeth whitening product legally. All you would need to do is send us a copy of this letter, we will pass this on to our experienced legal department who will put together a response outlining the process used and how it meets the legal requirements.

If you practice Naturwhite cosmetic teeth whitening, what you are doing is not dentistry. We are not, and do not represent ourselves as, dental professionals. We are carrying out a cosmetic process. Our training covers this in full.

There are now over 25,000 people successfully and legally doing laser teeth whitening across the UK in Beauty salons, Spa’s, Hotels, tanning shops & as mobile therapists because they do not cross over into the remit of dentistry. Whilst there have been a handful of people prosecuted in the last few years for not following the law or their training, working with Naturawhite means you benefit from our years of experience in how to do the self-service teeth whitening correctly and successfully. If you are ever in doubt, we are a phone call away.

Established in 2002, we have over 17 years of experience, which means we certainly know a thing or two about cosmetic teeth whitening and the industry as a whole. We pride ourselves on offering a process which is completely legal and customer safety is our number one priority. Many companies do not offer training to their business partners, yet we prioritise training to ensure that our partners are able to confidently and legally start their business.

If you’re interested in joining the Naturawhite family, you can find out more here (Teeth Whitening Training & Business Packages). or call today on 0131 552 7032.

Yes you can, we use top of the range 24, 36 or 50 Watt laser lights to ensure a powerful oxidation reaction with our non-peroxide gels, guaranteeing fantastic results. All of our lights are specifically designed for use with non-peroxide gels.

You can find out more about our insurance and cover here. (Teeth Whitening Insurance)

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