Are Your Teeth Whitening Products Legal?

naturawhite teeth whitening product

As one of the UK’s longest-running distributors of teeth whitening products, we know a thing or two about the law and we strictly follow it to the letter. It is our duty to stay in close contact with our suppliers in the USA and the EU to ensure that all the products are tested and approved for cosmetic whitening applications.

Prosecutions on The Rise Due to ‘Mystery Gels’

Unfortunately, we are witnessing a shocking rise in prosecutions of cosmetic teeth whiteners in recent months due to the use of peroxide and other prohibited substances in these mystery whitening products.

This illegal activity reflects badly on the industry as a whole and more importantly, it is very dangerous for customers who can be left with permanent scarring and injuries through the use of these cheap, mass-produced whitening products.

The Law is On Our Side

A Naturawhite trained teeth whitener who provides their customers with our 100% safe teeth whitening products is covered by law under the European Council Directive on Cosmetic Products 2011/84 EU.

Using questionable products mass-produced in China may have serious legal repercussions. It is illegal to offer products that contain more than 0.1% peroxide. Remember, ignorance of the law is not a valid defense and you will be prosecuted and fined by the GDC if found guilty.

We encourage everyone reading this to ask themselves, do you know the company that you are buying stock from? Are they trustworthy and legally accountable for the stock they offer? Are you willing to risk prosecution or fines, simply to make a small saving?

You have a duty of care to your customers, so don’t let them down by providing them with questionable or unsafe products. If you are unsure of the current law or need a refresher, please follow this link to find out more.

The Good News

Naturawhite boasts a 17-year track record of providing the highest quality whitening gels to cosmetic teeth whiteners in the UK and abroad. We work tirelessly to ensure our products are the best on the market, that is why we are one of the largest distributors of whitening gels and aftercare products. Our products are widely recognised as safe, reliable, legal and high quality.

We provide discounts on larger orders for those who want to save on costs, as well as offering a diverse range of the latest, safest quality whitening gels and aftercare products.

Check Naturawhite Trade Shop

Maintain Your Reputation

It is important to remember that your professional reputation is always on the line in the cosmetics and beauty industries. Customers demand noticeable results and with the rise of social media and online review aggregators it only takes one unhappy client to negatively affect your business. That’s why Naturawhite is the safe choice for those looking to provide quality products, with visibly noticeable results to their customers.

All our products are:

  • Gluten-free
  • Vegetarian
  • Cruelty-free
  • 100% legal

EU Gel Customer Pack

USA Gel Customer Pack

*We offer free delivery on all orders over £160, after delivery.

Ingredients for Naturawhite Whitening Gels (EU & USA) *Various proportions

  • Aqua
  • Sodium Bicarbonate
  • Glycerin
  • Propylene Glycol
  • Carbomer
  • Potassium Nitrate
  • Silica
  • Limonene
  • Mentha Piperita Oil
  • CL 42090

If you have any further questions or comments regarding our gels, or their ingredients then send us an email at

Jack Cooper

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